SEO (Search Engine Optimization) improves your website's visibility on search engines like Google by optimizing it for relevant keywords, improving site structure, and enhancing content quality. By doing so, your website can rank higher in search engine results pages (SERPs), attracting more organic traffic, and increasing the chances of converting visitors into customers.

The social media platforms your business should be active on depend on your target audience and industry. Common platforms include Facebook, Instagram, Twitter, LinkedIn, and TikTok. Each platform has its own strengths and user demographics, so it’s essential to identify where your audience spends their time and tailor your content and engagement strategies accordingly.

Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience. It plays a crucial role in digital marketing by building brand authority, improving SEO, nurturing leads, and driving customer loyalty. Effective content marketing includes blog posts, articles, videos, infographics, and social media posts that address the needs and interests of your target audience.